Latest news
12 May 2025
Globant Sportian takes Saudi Pro League into a new era through a Competition Management Solution leveraging AI
The Competition Management Solution will automate core processes and enhance the experience for players, coaches, and league officials, while integrating advanced AI to support faster and more accurate decision-making
25 April 2025
Sportian adds Zig Platform to Enable Digital Payment Experiences via App
New initiative will enable more connected fan experiences at sports events with integrated e-commerce functionalities
14 April 2025
Sportian Introduces AI Agents to Enhance Team Performance
New AI-driven tools applied to its Performance platform are trained to deliver predictions, real-time game analysis, and match integrity monitoring
20 March 2025
MotoGP Extends Partnership with Sportian, Globant’s Sports Division
Long-standing partnership enabled by LALIGA, co-founder of Sportian, aims to remove up to 99% piracy across digital platforms and will investigate the incorporation of AI-powered technologies to maintain these standards
19 March 2025
Globant Sportian embeds Stripe to Enable Fan-Friendly Payments on Sports Platforms
New integration helps sports entities to deliver improved personalization and unlock new revenue streams
31 Jan 2025
Is Digital Transformation in Sports Moving Fast Enough? 60% Say No.
According to a new report by GSIC powered by Microsoft and Globant Sportian, the use of tools like AI and data analytics is crucial to the future of sports.
8 Oct 2024
Belgian Pro League introduces new sports data innovations powered by Sportian Performance
By partnering with Sportian alongside Genius Sports and Sci Sports, the Pro League and its clubs are investing in their sports development to get closer to the top of the European game
1 Oct 2024
Latin American Sports Leaders Participate in Sportian Workshop to Explore Digital Innovation Strategies
Four-day event in Madrid designed to share technology and data strategies that are transforming competitions around the world, and create synergies to power a new era of growth in sport across the American continent
17 Sep 2024
Combat Sports Leader ONE Championship Appoints Globant Sportian for Global Anti-Piracy Services
New agreement will add new technical tools to detect and eliminate illegal broadcasts of ONE events while expanding Globant Sportian’s presence in Asia
26 Aug 2024
Opinion article: We need to get technical with fan engagement
By Gonzalo Zarza, Chief Data Officer, Sportian. If you were to say you’re an Argentinian sports fan, what’s the first image that comes to mind? A drum beater? A fence climber? A Maradona worshiper whose emotional well-being depends on their team’s performance? We’ve heard them all, and none of them are fair.
10 Jul 2024
Globant Sportian Wins Access to Exclusive Google AdServer to Provide Sports Rights Holders with Elite Digital Marketing, Video and Monetization Tools
Having been named a Google Ad Manager 360 Multiple Customer Management entity, Globant Sportian now provides access to the premium-class GAM 360 AdServer, multiplying the online revenue potential for sports organizations of all sizes
20 Jun 2024
Sportian and Pushologies combine to boost fan engagement for LALIGA
Following the collaboration between Sportian and Pushologies in August 2023, LALIGA has reinvented fan engagement through its official app with exceptional results
27 May 2024
Sportian Globant Partners with VIRTUS Sports Group to Accelerate Sports Reinvention on the American Continent
New agreement will lead to in-market activations that apply a digital lens to sports, with a focus on fan experiences, data analysis and increased monetization
5 MARCH 2024
Sportian, by Globant, Agrees Global Strategic Partnership with StadioPlus
The two organizations will carry out new initiatives to accelerate the digital transformation of sport and entertainment, offering technology products and monetization strategies with virtual world creation
13 February 2024
Basketball and Rugby Legends Ginóbili and Gregan Join Advisory Board of Sportian, Globant’s Sports Division
Sportian Advisory Board will be led by NBA All Star Manu Ginóbili and Australian ex-rugby captain George Gregan, with a focus on how sport can improve fan engagement and athlete performance through technology, supporting the reinvention of the industry
16 November 2023
Sportian Achieves Record-Breaking Time to Develop Major League Rugby's New OTT Platform
The Rugby Network, MLR's cutting-edge OTT streaming service, is set to revolutionize the fan experience, boasting a remarkable time to market of 6 weeks. With seamless and secure fan data capture, this venture creates unprecedented opportunities to propel rugby onto the global stage.
2 October 2023
Globant and LALIGA Introduce Sportian, a Global Technology Company Reinventing the Sports and Entertainment Industry
LaLiga Tech, a digital transformation provider of solutions for the global sports and entertainment sector, has unveiled its new identity, Sportian, at an exclusive event held at the Cívitas Metropolitano Stadium in Madrid today.
17 August 2023
Globant and LaLiga Tech to Pilot Generative AI Applications to Reinvent Sports Tactics and Broadcasting
Using Microsoft Azure OpenAI Service, this joint effort between Globant, LaLiga Tech, and Microsoft will improve available sports data and enhance the experience for millions of fans all over the world. This collaboration, that started in football, will expand in other sports as basket, rugby and tennis in the next few months
8 August 2023
LaLiga Tech and Pushologies Unite to Elevate Fan Engagement through Personalized Automated Content-based Experiences
LaLiga Tech proudly announces a strategic partnership with Pushologies, a leading provider of content-based personalized app engagement solutions.
14 July 2023
Sportian Content Protection Services Work to Protect the Championships, Wimbledon from Piracy
Organiser of the prestigious Grand Slam tournament is receiving global monitoring services that identify, analyse and remove illegal broadcast of its matches
13 July 2023
Concept2 is beating brand counterfeiters with LaLiga Tech, leading to extended partnership
Global rowing machine company is removing hundreds of fake product offers that had been ripping off customers
3 February 2023
Havas Sports & Entertainment, ANFP and LaLiga Tech Launch First Official Fantasy Football Game in Chile
The game will feature the telecommunications company Movistar Chile as main sponsor, naming the application 'Fantasy Movistar'
15 February 2023
LaLiga Tech and Bundeling join forces to help LaLiga Clubs set new standards for the digital customer journey.
The partnership will create a new offering to LaLiga clubs by streamlining communications and service elements for corporate clients.
28 September 2022
Globant and LaLiga reach an agreement to create a global technology company to reinvent the Sports and Entertainment Industry
The new joint venture will expand and accelerate the services and products currently offered by LaLiga Tech leveraging Globant’s focus on the latest technologies and trends to transform sport and entertainment experiences around the globe.
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