What is Sportian?
Sportian is a global end-to-end technology solutions provider that enables growth for the sports and entertainment industry through its digital ecosystem. Created through a joint venture between Globant and LALIGA, it is the only organisation that combines cutting-edge technology capabilities with the insights of a leading sports competition.
What does Sportian do?
We help sports and entertainment organizations tackle their challenges through technology and innovation, by offering platforms, services and consultancy that keep our clients one step ahead of the digital transformation of the industry. All Sportian solutions can be interconnected through our unique digital ecosystem, allowing our clients to seamlessly integrate singular Sportian solutions into their ecosystem or bring in our entire end-to-end solutions.
PIONEERING SPORTS TECHNOLOGY SINCE 2014
LALIGA committed to technology by creating a stand-alone technology department in 2014, marking a significant milestone in the sports industry being the first organization to combine technology with sports expertise. Since then, this technological department, seed of what would become Sportian, has been at the forefront of digital innovation in sports, providing solutions that enhance fan engagement and improve the whole LALIGA experience.
Expanding Its Digital Ecosystem
In 2021, LALIGA expanded its reach by offering this unique technology ecosystem to the entire sports and entertainment industry, through a standalone company, LALIGA Tech. This move created a unique value proposition in the market, with any entity able to leverage the technology underlying one of the most advanced sporting competitions in the world.
Partnering with Globant
The alliance between LALIGA and Globant in 2022 represents a significant step forward in LALIGA Tech's goal to become a global player in the sports and entertainment industry, eventually leading to its rebrand to Sportian. With Globant's expertise in the latest technologies and trends, the joint venture has the potential to revolutionize sports and entertainment experiences worldwide. By leveraging cutting-edge technology, Sportian aims to enhance fan engagement and create new and innovative experiences that will set it apart in the global sports and entertainment landscape.
SPORTIAN: A NEW FRONTIER
2023 brought a new milestone to this endeavor with the establishment of a new identity and brand highlighted by our new name: Sportian. Sportian stands for everything that makes sports and entertainment great: aiming higher, creating memories, embracing the world. With an established foundation of success combining Globant and LALIGA, Sportian kicks off a new era with greater ambitions that will elevate how sports and entertainment energizes the world and how fans energize sports and entertainment.
Ignite your fan engagement
Create 360° experiences, grow audiences and increase monetisation
Empower your sports teams
Improve performance with the best real-time data
Supercharge your organization
Bring digital transformation to your business and your assets
Frequently Asked Questions
How does Sportian’s service work?
All of our projects are designed bespoke to our clients with a long-term vision. We will establish a core working team that will understand your objectives, design your solution and assist in its global launch. Over the terms of the contract, which are typically several years, this team will continue to work on the growth of your project, targeting new audiences, adding new features or offering new insights that can help you to maximise commercial benefits.
What experience does Sportian have?
Sportian began as the internal technology department of LaLiga nearly a decade ago, creating a full range of digital platforms and data analytics tools that helped to drive the competition’s international growth. Since commercialising its services in 2021, Sportian has begun working with a broad range of leading sports and entertainment organisations. See our case studies.
How does Sportian help to create growth?
Adopting digital tools is helping our clients to reach a new generation of fans and grow their global audiences, while drastically increasing the opportunities for monetisation. We work with our clients on various growth strategies such as delivering more targeted and successful fan marketing campaigns, offering premium services and experiences and recruiting new sponsors and commercial partners.
Are Sportian solutions applicable to my organisation?
Sportian solutions have been specifically for sports and entertainment and are adaptable to any competition. They have also been designed with modularity and scalability in mind, meaning that whether you are at the start of your digital transformation or already have a working system in place, we can customise our services around you. Everything we offer is fully whitelabeled and customisable to your business.
GET IN TOUCH
If you’re interested in any of our services or would like more information, send us a mail and we will respond to you directly.Contact us
Latest Sportian news
16 November 2023
Sportian Achieves Record-Breaking Time to Develop Major League Rugby's New OTT Platform
The Rugby Network, MLR's cutting-edge OTT streaming service, is set to revolutionize the fan experience, boasting a remarkable time to market of 6 weeks. With seamless and secure fan data capture, this venture creates unprecedented opportunities to propel rugby onto the global stage.
2 October 2023
Globant and LALIGA Introduce Sportian, a Global Technology Company Reinventing the Sports and Entertainment Industry
LaLiga Tech, a digital transformation provider of solutions for the global sports and entertainment sector, has unveiled its new identity, Sportian, at an exclusive event held at the Cívitas Metropolitano Stadium in Madrid today.
17 August 2023
Globant and LaLiga Tech to Pilot Generative AI Applications to Reinvent Sports Tactics and Broadcasting
Using Microsoft Azure OpenAI Service, this joint effort between Globant, LaLiga Tech, and Microsoft will improve available sports data and enhance the experience for millions of fans all over the world. This collaboration, that started in football, will expand in other sports as basket, rugby and tennis in the next few months