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LaLiga Tech and Pushologies Unite to Elevate Fan Engagement through Personalized Automated Content-based Experiences

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LaLiga Tech proudly announces a strategic partnership with Pushologies, a leading provider of content-based personalized app engagement solutions.

This multi-year partnership focuses on empowering key partners and sponsors to engage with fans through interactive experiences delivered via existing app notification channels. The core objective is to harness the diverse opportunities available and strengthen the bond between fans and their favorite sports, maximizing the potential for deeper connections and enriched experiences.

The partnership is now live with the launch of an official app for a main sports competition, soon to be followed by a Fantasy gaming app which will be released soon. The driving force behind this alliance is Pushologies' cutting-edge PACE capabilities, empowering the creation and delivery of Personalized Automated Content-based Experiences to enrich user interactions and offer tailor-made content within the apps.

“We're thrilled to partner with Pushologies. Their innovative platform and personalized automation impressed us. They truly understand our goals and can efficiently handle our data and content. Together, we'll gain valuable insights into our amazing fans.”

Victoria Ruiz de Azcárate, Head of Fan Engagement at LaLiga Tech said

“We are excited to embark on this partnership with LaLiga Tech. We share their passion and vision for truly personalized fan engagement, and we look forward to helping them build on their stellar reputation as a global tech powerhouse in sport, bringing fans ever closer to the beautiful game.”

Owen Donnelly, CEO of Pushologies, added