Latin American Sports Leaders Participate in Sportian Workshop to Explore Digital Innovation Strategies

Sports leaders from across the American continent today arrived in Madrid for a technology and innovation workshop organized by Sportian which will explore the most advanced digital strategies that can drive a new generation of growth in the sports industry.

Attendees to the workshop include Diego Cristaldo, Commercial Director of the Venezuelan Football Federation, Luis Kanonnikoff, General Secretary of the Paraguayan Football Federation, Gustavo Chinchilla, General Secretary of Deportivo Saprissa and Fancisco Lorenzo, Commercial Director of Club Atlético River Plate.

Featuring exclusive sessions delivered by Sportian clients product teams and VIRTUS Sports Group, the workshop is designed to develop shared strategies to tackle some of the industry’s key priorities including global fan engagement, enhancing sporting performance, managing competitions and events and developing a central data and AI strategy.

As the sports division of Globant, Sportian is leading the reinvention of sports competitions around the world through a unique ecosystem of products and services. Working alongside all workshop attendees, it will propose digitization plans that can improve operational efficiency and open up new revenue streams at all levels, while creating deeper and more meaningful connections with sports fans.

Álvaro Diaz Aguirre, VP of Marketing and Business Development at Sportian, said:

“These workshops are an important source of knowledge sharing that help sports leaders to understand common challenges and explore innovative solutions. Technology is already transforming sport across the Americas, and we are delighted to host some of the continent’s key innovators to discuss how to share this value and bring wider growth to the industry.”