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Ignite your fan engagement
Sports Marketing Services
Ignite your fan engagement

Sports Marketing Services

Build a 360° view of your fans and generate multichannel campaigns that improve the user experience and commercial returns.

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Sports Marketing Services TO SUPERCHARGE YOUR DIGITAL STRATEGY

SPORTS-SPECIFIC MARTECH, ADTECH AND DATA DRIVEN MARKETING TO CAPTURE, ENGAGE AND MONETIZE YOUR FANBASE

Fan engagement and loyalty servicesThrough Martech solutions, omnichannel campaigns and hyper-personalisation strategies
Loyalty & Gamification solutionsTo boost engagement, cross sell, and improve monetisation
Growth and Acquisition servicesThrough paid, non-paid and owned campaigns optimized through our AdTech solutions with AI and Machine Learning models
Data Driven Marketing & Digital Transformation consultancy services

Increase fan loyalty and returns with tailored campaigns

01
Single Sign On capabilities for the user
02
Integrated with leading marketing automation and digital ad services
03
Programmatic multi-channel campaign design
04
Gamification tools to deepen fan engagement
05
Automated triggers to convert visitors into registered users and fans
06
AI & Machine Learning modelling to detect changes in user behaviour and reduce churn

Recent results

+300k€in direct sales
+1.5M€in savings
60%increase in user engagement
7xROI on fan campaigns

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GET IN TOUCH

If you’re interested in any of our services or would like more information, send us a mail and we will respond to you directly.

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any doubts?

Frequently Asked Questions

What does Sportian do?

We offer technology platforms, services and consultancy that keep our clients one step ahead of the digital transformation of sport and entertainment, focused on three key areas: igniting fan engagement, empowering sports teams and supercharging organisations. All Sportian solutions can be interconnected through its unique digital ecosystem, creating new efficiencies and insights while making the fan experience smoother and more engaging.

How does Sportian’s service work?

All of our projects are designed bespoke to our clients with a long-term vision. We will establish a core working team that will understand your objectives, design your solution and assist in its global launch. Over the terms of the contract, which are typically several years, this team will continue to work on the growth of your project, targeting new audiences, adding new features or offering new insights that can help you to maximise commercial benefits.

What experience does Sportian have?

Sportian began as the internal technology department of LaLiga nearly a decade ago, creating a full range of digital platforms and data analytics tools that helped to drive the competition’s international growth. Since commercialising its services in 2021, Sportian has begun working with a broad range of leading sports and entertainment organisations. See our case studies.

How does Sportian help to create growth?

Adopting digital tools is helping our clients to reach a new generation of fans and grow their global audiences, while drastically increasing the opportunities for monetisation. We work with our clients on various growth strategies such as delivering more targeted and successful fan marketing campaigns, offering premium services and experiences and recruiting new sponsors and commercial partners.

Latest Sportian news

MotoGP Extends Partnership with Sportian, Globant’s Sports Division

20 March 2025

MotoGP Extends Partnership with Sportian, Globant’s Sports Division

Long-standing partnership enabled by LALIGA, co-founder of Sportian, aims to remove up to 99% piracy across digital platforms and will investigate the incorporation of AI-powered technologies to maintain these standards

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Globant Sportian embeds Stripe to Enable Fan-Friendly Payments on Sports Platforms

19 March 2025

Globant Sportian embeds Stripe to Enable Fan-Friendly Payments on Sports Platforms

New integration helps sports entities to deliver improved personalization and unlock new revenue streams

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Is Digital Transformation in Sports Moving Fast Enough? 60% Say No.

31 Jan 2025

Is Digital Transformation in Sports Moving Fast Enough? 60% Say No.

According to a new report by GSIC powered by Microsoft and Globant Sportian, the use of tools like AI and data analytics is crucial to the future of sports.

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