Globant has partnered with Saudi Pro League (SPL) to implement the cutting-edge Competition Management Solution provided by Sportian, Globant’s sports division.With the new platform, future SPL seasons will be managed through a digital ecosystem. With the help of AI and data analysis tools, the system will speed up previously manual tasks with the ability to detect and correct human error, significantly reducing manual tasks and allowing competition staff to focus on innovation.The Competition Management Suite enables seamless digital enrollment of players, automated registration of new signings, and real-time matchday operations—including lineup submissions, referee assignments, kit selection, and compliance processes. Designed with security at its core, the system also safeguards sensitive data to protect the integrity of the competition and the privacy of all participants. <blockquote data-reactroot="">“We aim to support the fast growth of our competition with technology innovations that can enhance the sporting spectacle and help clubs perform to their best. The platform provided by Globant Sportian will provide a huge boost to our efficiency and take away unnecessary complexity, allowing our teams to focus on what they do best, play and enjoy football”said Omar Mugharbel, CEO of Saudi Pro League. </blockquote> <blockquote data-reactroot="">Alejandro Scannapieco, Sportian CEO, added: “Through digitizing competition processes, the Saudi Pro League is underlying its commitment to building a stronger and more sustainable football ecosystem. The combination of AI automation and digital efficiencies will make the working day smoother for everyone involved in the SPL and will lead to new models designed around the competition’s most important asset - its fans. This partnership is a testament to SPL’s forward-thinking approach and we are proud to support their journey into a new era of sports entertainment.”</blockquote> <blockquote data-reactroot="">“We are proud to bring our global expertise in digital reinvention to the MENA region, where the transformation of the sports, media, and entertainment industry is happening at an unprecedented pace,”said Federico Pienovi, CEO and CBO of New Markets at Globant. “Through Sportian -Globant´s Sports division- we are delivering a state-of-the-art solution that will redefine how football organizations operate—managing complex processes from calendar selection to legal compliance. This is more than digital transformation; it’s about helping visionary partners like the Saudi Pro League lead a new era of intelligent, connected, and data-driven sports”.</blockquote> Globant’s Sportian offers end-to-end digital solutions for sports federations and leagues, including LALIGA, MotoGP and Belgian Pro League, among others, delivering specialized products that manage complex workflows such as fixture scheduling, compliance, and operational intelligence. <blockquote data-reactroot="">“This milestone marks the beginning of Globant’s journey in bringing cutting-edge technology to Saudi Arabia’s thriving sports ecosystem,”said Mamdouh Aldoubayan, Managing Director of MENA at Globant. “By digitizing core competition workflows and leveraging AI, we’re enabling the Saudi Pro League to operate with greater speed, transparency, and precision. This partnership highlights our commitment to building smart, scalable infrastructure aligned with Vision 2030 and the Kingdom’s ambitions in the global sports arena.”</blockquote> This agreement reflects Globant’s continued expansion in the Middle East and its growing role as a trusted technology partner for forward-thinking sports organizations worldwide.

Globant Sportian takes Saudi Pro League into a new era through a Competition Management Solution leveraging AI

<a href="https://www.sportian.com/">Sportian</a>, the sports division of <a href="https://www.globant.com/" target="_blank" rel="noopener noreferrer">Globant</a>, today announced it is enabling the digital payments platform from <a href="https://zig.fun/en/" target="_blank" rel="noopener noreferrer">Zig</a>, a Global Funtech, on select products to streamline transactions and data collection around major sports events.The partnership will see the integration of Zig&#x27;s payments and consumption tools into Sportian&#x27;s Maker, a CMS platform used by dozens of clubs around the world to build applications, websites and fan journeys.Adding Zig’s complementary offering will help Sportian’s clients maintain a consistent fan experience that extends from home to stadium, while enabling new cashless payment experiences. Through automating transactions and data collection, the collaboration will allow sports organizations to speed up payment processes and offer a broader range of purchasing options through digital platforms.Zig’s platform, known for offering a comprehensive suite of technological solutions, including digital and cashless payments, digital ordering, and advanced management tools, will now allow millions of sports fans the chance to purchase merchandise, or in-stadium food and beverages without leaving their club’s official app. The system ensures swift, seamless transactions while providing real-time data analytics that can help club users make more informed decisions. <blockquote data-reactroot="">“Working with Zig helps us accelerate the connected digital journey that we are building around sports events,”said Lucas Juri, Chief Business Officer of Sportian. “Our vision is for all access, communication, content and transactions to be managed through a single ecosystem, with Maker providing this single super-app experience for fans.”</blockquote> Sportian’s Maker platform, used by over 35 LALIGA clubs as well as organizations across Europe and the Americas, is designed to support the creation of modern applications and websites for sports, with a central CMS that offers content management, fan engagement, and event management features, including digital access.The integration of Zig’s payment solutions will add an extra layer of functionality, enabling clubs to manage payments of food &amp; beverage and merchandise more efficiently, while gathering actionable data to improve fan experiences both on and off the field. <blockquote data-reactroot="">“At Zig, we are committed to redefining the digital payment experience in live entertainment and sports,”said Bruno Lindoso, CEO International at Zig. “By joining forces with Sportian, we are bringing our expertise in seamless, data-driven payments to some of the world’s leading sports organizations, helping them elevate the fan experience and maximize their commercial potential.”</blockquote>

Sportian adds Zig Platform to Enable Digital Payment Experiences via App

<a href="https://www.sportian.com/">Sportian</a>, the sports division of <a href="https://www.globant.com/" target="_blank" rel="noopener noreferrer">Globant</a>, has launched a new suite of AI agents integrated into Sportian Performance, the company’s match data and video analysis platform, to help sports organizations and their fans understand and respond to changing game states.These AI-driven tools will provide deeper, real-time insights into a player’s on-field impact, deliver predictions to prompt tactical changes, and monitor live data to assure against betting irregularities.With the help of machine learning, computer vision, and predictive analytics, the new agents are designed to extract clearer insights from the vast quantity of eventing and tracking data that is collected real-time in every match, delivering predictive analytics that help coaching and executive teams to act sooner while also keeping fans engaged.The AI tools are assigned to four key areas and use machine learning algorithms, computer vision and deep learning to refine the way match data is analyzed and presented.<ul data-reactroot=""><li>Attacking Potential: A metric that offers a new way to measure attacking players’ impact beyond goals and assists. By analyzing movement trajectories, positioning tendencies, and passing dynamics using deep learning models trained on extensive match footage, this tool offers a more holistic view of a player’s offensive contributions, thereby helping to quantify their impact on the game.</li><li>Real-Time Performance Charts: This agent processes live match data to deliver new content visualizing shifting game states, detecting a change in team formations, passing patterns, or player workload for example. The agent will share this information with coaches to help them respond tactically, and can also share approved content with fans via social networks.</li><li>Betting Controls: Using deep learning, this agent continuously analyzes betting market data alongside match events to detect potential anomalies indicative of match-fixing. Through anomaly detection techniques and historical data comparisons, the system provides match organizers with early-warning indicators of suspicious activity.</li><li>Goal Probability: This evolution of the xGoal metric assesses historic and game state variables—including shot angle, player scoring records, defensive pressure, and goalkeeper positioning—to calculate a more accurate probability of a goal being scored. Trained on a deep repository of historical match data, this predictive model dynamically adjusts based on hundreds of in-game conditions, generating a % metric within match broadcasts. Already implemented in LALIGA, this metric offers a new level of real-time game analysis.</li></ul>These new features are developed as part of Globant Sportian’s AI core, which underpins its suite of products and services. Driven by its data and AI team, Globant Sportian works alongside its global client base to trial new AI tools that can tackle specific sports challenges and help the industry’s development, with recent advancements in areas such as ticketing, sponsorship, and fan personalizationSportian Performance is used by sports organizations across the world to generate a competitive edge, with AI playing an increasingly central role in unlocking new insights that can be used to reach new standards of coaching. <blockquote data-reactroot="">Gonzalo Zarza, Chief Data Officer at Sportian, commented:“The need for AI in sports isn’t just to collect more data—it’s about generating more meaningful insights that help to raise the sporting spectacle and generate growth. These new agents are part of our mission to deliver quicker, sharper data to all of our clients that goes beyond the surface-level metrics, giving sports the tools they need to refine their approach on and off the pitch.”</blockquote>

Partner Network

TECH Partnerships

Some of the organisations with whom we have established successful partnerships in recent years.

GET IN TOUCH

Other solutions you may be interested in

Ignite your fan engagement

Empower your sports teams

Supercharge your organization

Latest Sportian news

Globant Sportian takes Saudi Pro League into a new era through a Competition Management Solution leveraging AI

Sportian adds Zig Platform to Enable Digital Payment Experiences via App

Sportian Introduces AI Agents to Enhance Team Performance