Sportian, the sports division of Globant, has been named by Google as a Google Ad Manager360 Multiple Customer Management (MCM) Video Specialist, allowing its clients to benefit from a digital publishing network typically only available to the very largest organizations and boost the monetization potential of sports content.Globant Sportian was awarded MCM status in recognition of its achievements in creating large-scale video publishing platforms. With this new recognition, any Globant Sportian client can now upgrade to a GAM360 publisher account and receive added monetization support, benefiting from exclusive features that can deliver a swift ROI from ad spend, boost ad visibility and dramatically increase online revenue potential.With GAM 360 access, users experience the internet’s elite monetization features including:<ul data-reactroot=""><li>AdExchange availability: Access to the real-time marketplace for programmatic ads, guaranteeing the best ad placement and prices.</li><li>Unblocking Direct Programmatic deals with sponsors and other direct advertisers or media agencies.</li><li>SSAI (Server-Side Ad Insertion) serving advanced Ads during live matches and across multiple environments including Connected TV, OTT, App and Web.</li><li>Advanced user analytics to enable advanced segmentation.</li><li>Increased quality of video ads (pre/mid/post roll)</li></ul>Globant Sportian can now extend these benefits to sports organizations of any size, providing an integral service that includes integrating new Ad Manager networks, developing new assets and continuous management of monetization strategies.<blockquote data-reactroot="">Ottavio Mussari, Head of Fan Activation at Sportian, said:“This collaboration with Google can revolutionize online advertising for sports organizations. Through our strong partnership, we empower clients in the industry to monetize digital assets, generate new revenue streams, and prioritize fan engagement. We are excited to showcase these enhanced capabilities to our partners, which can turbocharge their growth and unlock a world of opportunities for multi-channel data-driven advertising.”</blockquote>For further information on Sportian’s Fan Activation services and the MCM program, visit <a href="https://www.sportian.com/revenuebooster">https://www.sportian.com/revenuebooster</a>

Globant Sportian Wins Access to Exclusive Google AdServer to Provide Sports Rights Holders with Elite Digital Marketing, Video and Monetization Tools

As one of the most prestigious football leagues in the world, LALIGA’s fan engagement strategy is to maximize the diverse opportunities available to enhance their fans’ connections and experiences.Instagram carousels are one of the most engaging post types in digital media and Pushologies’ carousel notification brings the format to the home screen of every fan’s mobile device. It opens up a whole new world of possibilities for engagement and content promotion through the delivery of multiple stories, articles and featured content, each individually interactive, and all wrapped up in one notification.For LALIGA this provided an opportunity to communicate schedules and multiple news articles within a single content-based engaging notification. Not only did this facilitate real time communication, but it also provided valuable insight into what each of their fans are interested in, how engaged they are and reduce the number of notifications sent without losing the ability to share the content.Results Over the first 6 months, LALIGA fans who have the official app on their mobile devices downloaded over 8.8million carousel notifications, with open rates 52% higher than the sector average and engagement rates averaging at 44%.By reviewing the behavioural data associated with a carousel campaign, LALIGA is able to validate the effectiveness and appeal of the news articles presented in the carousel tiles. One campaign confirmed a staggering 59% engagement rate with one particular news article, which not only sheds light on the preferences of fans, but also enables the team to create and deliver more personalized, targeted marketing campaigns in the future.

Sportian and Pushologies combine to boost fan engagement for LALIGA

<a href="https://www.sportian.com/">Sportian</a>, the Sports &amp; Entertainment division of Globant, has announced a new partnership with VIRTUS Sports Group, the firm specialized in integral solutions for the sports industry, to support its ongoing expansion on the American continent.Through a series of new initiatives supported by VIRTUS, Sportian will promote the role of technology in the sports market across the region and provide bespoke materials revealing strategies that are bringing new growth to the industry.The new partnership will build Sportian&#x27;s profile in 33 countries and provide a new outlet for local organizations to receive support with commercial and brand strategy, business development and marketing campaigns, supported by Sportian&#x27;s suite of specialized products and services.Sportian&#x27;s client base in the Americas includes major sports leagues, clubs, federations and broadcasters that are using its suite of products and services to generate new audiences, insights and growth, supported by the latest data analysis and AI tools. Current projects in place involve growing and engaging audiences through OTT content streaming, web and app design and gamification, generating match-winning insights through Sportian&#x27;s Performance platform, or fighting content piracy.Through a series of reports, podcasts and event activations, the VIRTUS team will develop bespoke assets for sports organizations in the region, focusing on how to apply technologies that definitively impact fan engagement and sports performance while driving returns on investment.Founded by Gustavo Silikovich, ex-CEO of Club Atlético River Plate and counting on acclaimed sports announcer Fernando Palomo as an advisor, VIRTUS has an established presence and a strong reputation throughout the Americas, providing strategic support to organizations such as FIFA, CONCACAF and various Football Federations throughout the continent.<blockquote data-reactroot="">Alejandro Scannapieco, Sportian CEO, said:“The American continent is home to some of the world&#x27;s most iconic sports teams and passionate fan bases. We are working across the region to ensure that we keep the magic alive for future generations, helping sports to find new audiences, engage them and secure new sources of revenue. VIRTUS will be a key partner in helping us demonstrate the role that technology plays in the industry&#x27;s future.”</blockquote><blockquote data-reactroot="">Gustavo Silikovich, founder of VIRTUS, added:“We are delighted to support a cutting-edge proposition that will help more sports entities throughout the American continent become global entertainment leaders. The sports industry needs providers like Sportian who can demystify the new technologies that are entering the market and show concrete use cases that get results on and off the field.”</blockquote>To mark the announcement, our CEO Alejandro Scannapieco spoke to Fernando Palomo about the coming tech innovations that will transform the sports industry. Watch the interview here: <a href="https://www.youtube.com/watch?v=HN-2OtAR5ME&amp;ab_channel=Sportian" target="_blank" rel="noopener noreferrer">https://www.youtube.com/watch?v=HN-2OtAR5ME&amp;ab_channel=Sportian</a>

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Globant Sportian Wins Access to Exclusive Google AdServer to Provide Sports Rights Holders with Elite Digital Marketing, Video and Monetization Tools

Sportian and Pushologies combine to boost fan engagement for LALIGA

Sportian Globant Partners with VIRTUS Sports Group to Accelerate Sports Reinvention on the American Continent