<a href="https://www.sportian.com/">Sportian</a>, the Sports &amp; Entertainment Company from Globant, has joined forces with gaming and web3 specialists, <a href="https://www.stadioplus.com/about" target="_blank" rel="noopener noreferrer">StadioPlus</a>, to enrich both company&#x27;s respective offerings and help sports organizations combine digital product creation, growth strategies, meta-experiences and the creation of branded virtual worlds.With a focus on driving growth through technology, Globant Sportian&#x27;s ecosystem of products and services is being used worldwide to design new fan engagement platforms, enhance team performance and accelerate the digital transformation of sports properties, accompanied by Globant&#x27;s cutting-edge technologies, including the latest developments in data analysis and AI.It will now be able to add StadioPlus&#x27; expertise in Metaverse, gaming, web3 strategy and digital asset creation, helping athletes, leagues and sports brands to develop new monetization models through these channels.As part of the new partnership, Globant Sportian and StadioPlus will design a combined global strategy that illustrates the synergies and opportunities of the two offerings and how it can accelerate new growth for the sports and entertainment industry.<blockquote data-reactroot="">“Globant Sportian&#x27;s ecosystem is grounded in new technology innovation and solid growth strategies, which makes it an ideal partner for us,”said Jon Fatelevich, CEO and Co-Founder of StadioPlus.“This partnership presents exciting new possibilities for connected fan experiences and will help us be the bridge between the sports industry and the future.”“StadioPlus shares our vision for transforming sport and entertainment through reaching new fans and providing world-class experiences,”said Alejandro Scannapieco, Globant Sportian CEO.“We are excited by its track record in gaming and web3, which will contribute to the expertise we have already developed with Globant, and its focus on creating growth through these platforms. Through this partnership, we will demonstrate how to add disruptive new technologies to existing tech ecosystems and engage fans across the digital and physical world.”</blockquote>Founded in 2021 by a team including Argentine basketball legend Luis Scola, StadioPlus has emerged as a leading provider of cutting-edge fan experiences within the sports and entertainment industry, designing gaming environments inside some of the world&#x27;s most popular platforms, like Fortnite. It is also powering new metaverse environments for sports properties such as LALIGA, Inter Milan and Corinthians that have provided significant cut-through to digital audiences.Globant Sportian clients including LA Clippers, Major League Rugby, the Wimbledon Championships and Belgium&#x27;s ProLeague, are currently using its ecosystem to build streaming platforms, construct smart stadiums, personalize fan engagement, visualize match data and protect content from piracy, to name a few examples.For further information on Globant Sportian&#x27;s global partner network visit<a href="https://www.sportian.com/partners"> https://www.sportian.com/partners</a>

Sportian, by Globant, Agrees Global Strategic Partnership with StadioPlus

<a href="https://www.sportian.com/">Sportian</a>, the Sports &amp; Entertainment Company from Globant, has announced the creation of the Sportian Advisory Board, a squad of legends and experts that will guide sports organizations through the benefits and applications of technology to support the continued growth and evolution of the industry.The new Board will feature global sports icons Manu Ginóbili, the NBA All-Star, and George Gregan, Australian rugby captain and World Cup winner. As professional athletes and sports fans, they will introduce their vision of how team performance, athlete health, and the fan experience can be enhanced through technology.Manu Ginóbili is an NBA Hall-of-Famer, two-time All-Star and four-time league champion with the Spurs, and widely regarded as the greatest Latin American basketball player of all time. He currently works as a Special Advisor to Basketball Operations for the San Antonio Spurs and is a keen investor in new technologies.<blockquote data-reactroot="">“Advances in technology are revolutionizing the world of sports, enabling athletes to achieve unprecedented levels of performance while enhancing fan engagement. Being passionate about both sports and technology, I&#x27;ve chosen to become a member of the Sportian Advisory Board to play a role in further enriching the industry&#x27;s excitement and appeal while at the same time continue my education on this transformation”,said Manu Ginóbili.</blockquote>Over a 13-year professional career, George Gregan became captain of Australia&#x27;s international rugby team and the country&#x27;s record appearance maker, lifting the Webb Ellis Cup in 1999. He is now a successful entrepreneur and sports technology ambassador.<blockquote data-reactroot="">George Gregan pointed out the potential for the advisory board to impact any sport:“Going digital starts with having a solid understanding of your fans, your teams and your playing space. The Sportian Advisory Board will be the resource for any competition to lay its challenges on the table and draw up a smart growth plan. I&#x27;m excited to form part of a team that wants to preserve sport as the number one entertainment source for future generations.”</blockquote><blockquote data-reactroot="">For his part, Sportian CEO Alejandro Scannapieco said:“We are proud to work alongside Manu and George, two inspiring leaders who rose to the top of global sport and have a vision for the industry&#x27;s growth. Their experience will provide Sportian a unique angle to continue evolving our products &amp; solutions for Sports &amp; Entertainment organizations. I&#x27;m positive that their presence on the Sportian Advisory Board will help more organizations build an exciting future for sport and entertainment, powered by innovative technology.”</blockquote><blockquote data-reactroot="">Martin Migoya, CEO and Co-founder of Globant, added:“Having a Board of Advisors led by sports legends is the perfect complement for Sportian&#x27;s disruptive technology approach to such global passions as football, rugby, basketball, and many other sports. We can&#x27;t wait to learn from Manu Ginóbili and George Gregan&#x27;s experiences and knowledge, and we will turn this into valuable and applicable insight for each of our clients.”</blockquote>Through exclusive events and assessments, the Board will give sports organizations a chance to learn and discuss how new technology strategies impact commercial objectives. Recent developments by Sportian for its clients include superapps to connect fans with new experiences, growing direct-to-consumer strategies through streaming, collecting and applying match data to content, building smart venues and integrating AI tools to enhance competition management, broadcasting, and content creation, among others.Sportian&#x27;s range of clients includes organizations such as Major League Rugby, LA Clippers, The Wimbledon Championships and Belgium&#x27;s ProLeague, who are accelerating their digital transformation through Sportian technology.Sports organizations interested in exploring digital transformation initiatives with the Sportian Advisory Board should contact <a href="mailto:advisors@sportian.com">advisors@sportian.com</a>.

Basketball and Rugby Legends Ginóbili and Gregan Join Advisory Board of Sportian, Globant’s Sports Division

MLR places its trust in Sportian and Globant to shape a shared vision for its evolution, with a clear objective of establishing MLR as an international benchmark brand.The primary goal of this groundbreaking project is to position MLR as the streaming leader in the world of rugby. This involves expanding its brand and content footprint, facilitating access to its data ecosystem and platforms. Simultaneously, we aim to monetize OTT usage through subscription models.Additionally, it&#x27;s worth highlighting that the OTT platform was developed in a record time of 6 weeks, showcasing the team&#x27;s exceptional speed and efficiency in bringing this innovation to fruition.Sportian has successfully transitioned from an AVoD (Advertising-Based Monetization) to an SVoD (Subscription-Based Monetization) model, including deployments on platforms like Roku TV and Apple TV. This strategic shift not only evolves the business model but also employs a geographically segmented approach, enhancing user experience and optimizing profitability across regions. The adaptive monetization management, a key value for MLR, facilitates dynamic decision-making in packaging, monetization, and geographical distribution hierarchy..This strategic flexibility not only maximizes operational efficiency but also positions MLR advantageously to fully leverage the specific opportunities and challenges of each market.Through the successful execution of this project, Sportian not only solidifies its international presence by gaining a new client but also expands its expertise in rugby, making a bold entrance into the North American market.About MLRThe Major League Rugby (MLR) stands as the premier professional rugby competition in the United States, founded in 2018. Experiencing rapid growth, the league attracts both national and international talent. With teams spanning the country, MLR aims not only to foster rugby development in North America but also to establish itself as a crucial platform for the professionalization and promotion of the sport in the region.Following the model of other U.S. sports leagues, MLR&#x27;s structure contributes to increased visibility and interest in rugby, solidifying its role as a key element for the sport&#x27;s continuous growth and appreciation in the United States.

Partner Network

TECH Partnerships

Some of the organisations with whom we have established successful partnerships in recent years.

GET IN TOUCH

Other solutions you may be interested in

Ignite your fan engagement

Empower your sports teams

Supercharge your organization

Latest Sportian news

Sportian, by Globant, Agrees Global Strategic Partnership with StadioPlus

Basketball and Rugby Legends Ginóbili and Gregan Join Advisory Board of Sportian, Globant’s Sports Division

Sportian Achieves Record-Breaking Time to Develop Major League Rugby's New OTT Platform