<a target="_blank" rel="noopener noreferrer" href="https://www.sportian.com">Sportian</a>, the sports division of <a href="https://www.globant.com/" target="_blank" rel="noopener noreferrer">Globant</a>, today announced a partnership with ONE Championship, the world’s largest martial arts organization, to protect its content against piracy.Using Globant Sportian’s Content Protection services, an evolution of the services originally developed by LALIGA, illegal broadcasts can be detected in real-time and tracked across streaming sites, apps, VOD platforms, search engines, social media, and IPTV, enabling rapid blocking and that will help ONE protect the value of its global broadcast agreements.As Asia’s largest global sports property, ONE broadcasts weekly events to an audience spanning more than 190 countries. The popularity of its events, which feature mixed martial arts, Muay Thai, kickboxing, and submission grappling, has caused a spike in content piracy that threatens the future growth of the organization.Globant Sportian offers the largest anti-piracy network for sports and entertainment, using advanced detection, analysis, and visualization tools to establish the source of piracy and stop its spread.With a team of analysts working closely with more than 70 of the world’s largest online platforms, while holding Google TCRP certification, Globant Sportian’s Content Protection successfully removes over 98% of piracy it detects.The technical information gathered by Globant Sportian’s Content Protection services also plays a crucial role in subsequent legal cases, leading to Dynamic Blocking orders against criminal networks around the world.<blockquote data-reactroot="">James Marsh, Vice President of Global Media Rights for ONE Championship, said:“Piracy is a serious issue that requires speed and precision to counteract any illegal streams and protect both our intellectual property and our broadcast partners. Globant Sportian has shown its commitment to innovating in this space for many years, and we look forward to working with them to ensure our programming is secure moving forward.”</blockquote><blockquote data-reactroot="">Pablo Lo Giudice, Business Lead for Content Protection at Sportian, added:“ONE Championship is one of the most exciting growth stories in sport, which makes it a key target for piracy rings that are focused on diverting fans’ money out of the industry. We are excited to establish a new partnership in Asia that will reduce the impact that piracy is able to have on fan experiences, broadcast agreements, and local jobs.”</blockquote>

Combat Sports Leader ONE Championship Appoints Globant Sportian for Global Anti-Piracy Services

Our industry has been trapped by fan stereotypes for generations, turning a cultural issue into a business problem. We’ve alienated millions of fans who don’t see themselves in the typical sports crowds depicted on TV. As a result, these fans often support their teams remotely, relying on streaming and digital content. They love their teams but feel disconnected, and the teams, in turn, are unaware of these fans and how to engage them. It’s time to bridge this gap and bring these passionate supporters closer to the action.This issue arises when creating data strategies. If the information you collect is loose, every conclusion you draw will be misleading, and it will only get worse once you discover the source of the issue.It’s time to reset our perception of sports fans and their motivations. Trends show that 95% of followers enjoy sports from home, but this doesn’t mean Gen Z won’t watch a full game or visit stadiums. Consider the vast number of international fans that competitions earn; for example, <a href="https://www.cnbc.com/2023/10/25/nba-season-starts-how-its-expanding-global-reach.html" target="_blank" rel="noopener noreferrer">70% of NBA followers live outside the US</a> , highlighting how location influences fandom. Broad assumptions can mislead us; instead, we must understand each fan individually.There is a way to help us reach this level of personalization and bring a generation of fans back into the fold, even if they live thousands of miles away. Technology is making incredible experiences possible for all types of fans, generating an emotional response that builds loyalty. With the addition of AI, we can quickly target these experiences in a hyper-personalised way. By applying targeted data analysis fundamentals, we can then understand who each fan is on a personal level, how they want to interact, and, therefore, how we can establish a deeper relationship that is mutually beneficial.Some solutions I believe will generate this leap in personalized fan engagement include:AI-infused broadcasting: Artificial intelligence is revolutionizing broadcasts by adapting real-time camera angles, stats, and language to match fan preferences. Turn on your TV five minutes before a game ends, and you’ll get personalized clips to catch you up. Plus, emerging imaging software can track where spectators’ eyes focus during a match, offering fresh insights into what truly captivates fans.Gamified ecosystem: Boosting fan participation is crucial for understanding their motivations, with gaming at the core. Gaming now generates more revenue than music and movies combined, highlighting its significance in entertainment and sports strategies. Fans already cast votes, share predictions, win points, and earn prizes on various platforms. The next step is connecting these into a seamless experience, allowing interactions to carry over from one platform to another. Integrating disparate data sources and platforms requires effort, but the increasing adoption of APIs makes this a realistic goal for those willing to prioritize it.Digitizing the stadium: To fully digitize the fan experience, we can’t leave stadiums behind. Many venues are still analog, but now we can integrate them into the digital ecosystem. Imagine magic bands like those at Disney parks helping fans navigate stadiums more easily via a club mobile app. This opens up personalized data applications, such as dynamic pricing, new VIP spaces, family zones, and AR experiences. The result? Higher venue occupancy and more meaningful interactions with fans.What’s the value in all of this? By engaging fans one-on-one across geographies and platforms, we increase their opportunities to share first-party data, helping us truly understand our audience. The potential returns from engaging a new digital fanbase and introducing them to your broader offerings are vast and exciting, justifying the technical steps needed. There’s more to your fanbase than stereotypes suggest, and if we as an industry are ready to embrace them, the next era of sports digital transformation will truly begin.Discover how <a href="https://www.sportian.com">Sportian</a> blends deep sports expertise with cutting-edge technology to create unforgettable fan experiences. Ready to revolutionize your fandom? Join us now!

Opinion article: We need to get technical with fan engagement

Sportian, the sports division of Globant, has been named by Google as a Google Ad Manager360 Multiple Customer Management (MCM) Video Specialist, allowing its clients to benefit from a digital publishing network typically only available to the very largest organizations and boost the monetization potential of sports content.Globant Sportian was awarded MCM status in recognition of its achievements in creating large-scale video publishing platforms. With this new recognition, any Globant Sportian client can now upgrade to a GAM360 publisher account and receive added monetization support, benefiting from exclusive features that can deliver a swift ROI from ad spend, boost ad visibility and dramatically increase online revenue potential.With GAM 360 access, users experience the internet’s elite monetization features including:<ul data-reactroot=""><li>AdExchange availability: Access to the real-time marketplace for programmatic ads, guaranteeing the best ad placement and prices.</li><li>Unblocking Direct Programmatic deals with sponsors and other direct advertisers or media agencies.</li><li>SSAI (Server-Side Ad Insertion) serving advanced Ads during live matches and across multiple environments including Connected TV, OTT, App and Web.</li><li>Advanced user analytics to enable advanced segmentation.</li><li>Increased quality of video ads (pre/mid/post roll)</li></ul>Globant Sportian can now extend these benefits to sports organizations of any size, providing an integral service that includes integrating new Ad Manager networks, developing new assets and continuous management of monetization strategies.<blockquote data-reactroot="">Ottavio Mussari, Head of Fan Activation at Sportian, said:“This collaboration with Google can revolutionize online advertising for sports organizations. Through our strong partnership, we empower clients in the industry to monetize digital assets, generate new revenue streams, and prioritize fan engagement. We are excited to showcase these enhanced capabilities to our partners, which can turbocharge their growth and unlock a world of opportunities for multi-channel data-driven advertising.”</blockquote>For further information on Sportian’s Fan Activation services and the MCM program, visit <a href="https://www.sportian.com/revenuebooster">https://www.sportian.com/revenuebooster</a>

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Combat Sports Leader ONE Championship Appoints Globant Sportian for Global Anti-Piracy Services

Opinion article: We need to get technical with fan engagement

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