<a href="https://www.sportian.com/">Sportian</a>, the sports division of <a href="https://www.globant.com/" target="_blank" rel="noopener noreferrer">Globant</a>, today announced it is enabling the digital payments platform from <a href="https://zig.fun/en/" target="_blank" rel="noopener noreferrer">Zig</a>, a Global Funtech, on select products to streamline transactions and data collection around major sports events.The partnership will see the integration of Zig&#x27;s payments and consumption tools into Sportian&#x27;s Maker, a CMS platform used by dozens of clubs around the world to build applications, websites and fan journeys.Adding Zig’s complementary offering will help Sportian’s clients maintain a consistent fan experience that extends from home to stadium, while enabling new cashless payment experiences. Through automating transactions and data collection, the collaboration will allow sports organizations to speed up payment processes and offer a broader range of purchasing options through digital platforms.Zig’s platform, known for offering a comprehensive suite of technological solutions, including digital and cashless payments, digital ordering, and advanced management tools, will now allow millions of sports fans the chance to purchase merchandise, or in-stadium food and beverages without leaving their club’s official app. The system ensures swift, seamless transactions while providing real-time data analytics that can help club users make more informed decisions. <blockquote data-reactroot="">“Working with Zig helps us accelerate the connected digital journey that we are building around sports events,”said Lucas Juri, Chief Business Officer of Sportian. “Our vision is for all access, communication, content and transactions to be managed through a single ecosystem, with Maker providing this single super-app experience for fans.”</blockquote> Sportian’s Maker platform, used by over 35 LALIGA clubs as well as organizations across Europe and the Americas, is designed to support the creation of modern applications and websites for sports, with a central CMS that offers content management, fan engagement, and event management features, including digital access.The integration of Zig’s payment solutions will add an extra layer of functionality, enabling clubs to manage payments of food &amp; beverage and merchandise more efficiently, while gathering actionable data to improve fan experiences both on and off the field. <blockquote data-reactroot="">“At Zig, we are committed to redefining the digital payment experience in live entertainment and sports,”said Bruno Lindoso, CEO International at Zig. “By joining forces with Sportian, we are bringing our expertise in seamless, data-driven payments to some of the world’s leading sports organizations, helping them elevate the fan experience and maximize their commercial potential.”</blockquote>

Sportian adds Zig Platform to Enable Digital Payment Experiences via App

<a href="https://www.sportian.com/">Sportian</a>, the sports division of <a href="https://www.globant.com/" target="_blank" rel="noopener noreferrer">Globant</a>, has launched a new suite of AI agents integrated into Sportian Performance, the company’s match data and video analysis platform, to help sports organizations and their fans understand and respond to changing game states.These AI-driven tools will provide deeper, real-time insights into a player’s on-field impact, deliver predictions to prompt tactical changes, and monitor live data to assure against betting irregularities.With the help of machine learning, computer vision, and predictive analytics, the new agents are designed to extract clearer insights from the vast quantity of eventing and tracking data that is collected real-time in every match, delivering predictive analytics that help coaching and executive teams to act sooner while also keeping fans engaged.The AI tools are assigned to four key areas and use machine learning algorithms, computer vision and deep learning to refine the way match data is analyzed and presented.<ul data-reactroot=""><li>Attacking Potential: A metric that offers a new way to measure attacking players’ impact beyond goals and assists. By analyzing movement trajectories, positioning tendencies, and passing dynamics using deep learning models trained on extensive match footage, this tool offers a more holistic view of a player’s offensive contributions, thereby helping to quantify their impact on the game.</li><li>Real-Time Performance Charts: This agent processes live match data to deliver new content visualizing shifting game states, detecting a change in team formations, passing patterns, or player workload for example. The agent will share this information with coaches to help them respond tactically, and can also share approved content with fans via social networks.</li><li>Betting Controls: Using deep learning, this agent continuously analyzes betting market data alongside match events to detect potential anomalies indicative of match-fixing. Through anomaly detection techniques and historical data comparisons, the system provides match organizers with early-warning indicators of suspicious activity.</li><li>Goal Probability: This evolution of the xGoal metric assesses historic and game state variables—including shot angle, player scoring records, defensive pressure, and goalkeeper positioning—to calculate a more accurate probability of a goal being scored. Trained on a deep repository of historical match data, this predictive model dynamically adjusts based on hundreds of in-game conditions, generating a % metric within match broadcasts. Already implemented in LALIGA, this metric offers a new level of real-time game analysis.</li></ul>These new features are developed as part of Globant Sportian’s AI core, which underpins its suite of products and services. Driven by its data and AI team, Globant Sportian works alongside its global client base to trial new AI tools that can tackle specific sports challenges and help the industry’s development, with recent advancements in areas such as ticketing, sponsorship, and fan personalizationSportian Performance is used by sports organizations across the world to generate a competitive edge, with AI playing an increasingly central role in unlocking new insights that can be used to reach new standards of coaching. <blockquote data-reactroot="">Gonzalo Zarza, Chief Data Officer at Sportian, commented:“The need for AI in sports isn’t just to collect more data—it’s about generating more meaningful insights that help to raise the sporting spectacle and generate growth. These new agents are part of our mission to deliver quicker, sharper data to all of our clients that goes beyond the surface-level metrics, giving sports the tools they need to refine their approach on and off the pitch.”</blockquote>

Sportian Introduces AI Agents to Enhance Team Performance

As the collective fightback against sports piracy continues, <a href="https://www.sportian.com/">Sportian</a>, the sports division of <a href="https://www.globant.com/" target="_blank" rel="noopener noreferrer">Globant</a>, has extended its partnership with MotoGP and WorldSBK rights holder Dorna Sports, having achieved breakthrough results in removing illegal content.Since beginning its anti-piracy partnership with LALIGA, co-founder of Sportian, over five years ago, Dorna Sports has been successful in tracking and removing illegal broadcasts of MotoGP and WorldSBK across social media, apps, video-on-demand (VOD) services, search engines, and illegal streaming sites.The technology services, now operated by Sportian’s Piracy Guard, have set a new benchmark for sports anti-piracy. Going forward, the partnership intends to explore the integration of AI and machine learning technologies to support the detection and categorization of pirated content, to aid the continual fight against audiovisual theft.Piracy Guard provides Dorna with reactive removal of illegal content and proactive monitoring for emerging threats. Over the next year, Sportian will continue to fine-tune these services to adapt to emerging threats, providing proactive security assessments to detect and shut down new vulnerabilities that may emerge across the broadcast landscape, and leveraging automation and predictive analytics to adapt to evolving piracy tactics.MotoGP continues to achieve record-breaking attendances, surpassing 3 million spectators in 2024 for the first time in the sport’s history and reporting impressive growth across global TV viewership and digital channels. MotoGP and WorldSBK rights holder Dorna excels not only in the organization and promotion of motorcycling sports events, including MotoGP, the most exciting sport on earth, but also in its commitment in the fight against piracy. This long term partnership between Dorna and Sportian is a reference in the market, driving investment in innovations to fight the piracy of live sporting events.Piracy Guard, a combination of powerful detection tools and expert analyst oversight, ensures that unauthorized streams are identified in real time and swiftly removed. Created from the in-house piracy team of LALIGA, Piracy Guard holds working partnerships with more than 70 of the world’s largest online platforms and Google TCRP certification, the solution routinely achieves a removal rate of over 90%, while gathering insights and intelligence to support subsequent legal actions and dynamic blocking orders. <blockquote data-reactroot="">Dan Rossomondo, Chief Commercial Officer of MotoGP rights holder Dorna Sports, said:“Sportian has been a valuable partner in safeguarding our content over the last five years. Their technology and expertise have significantly reduced the impact of piracy on our sport, ensuring that our global audience continues to enjoy the most exciting sport on Earth through the official broadcasters who invest to create a top-quality viewing experience. Piracy is an ongoing threat affecting the live sports market, and we will continue investing in and partnering up with the best anti-piracy providers to tackle it. Sportian is a point of reference in this area and we are excited to extend our partnership and continue strengthening the fight against illegal streaming.”</blockquote><blockquote data-reactroot="">Pablo Lo Giudice, Business Lead for Content Protection at Sportian, added:“MotoGP is a pioneer in protecting sports content for the digital era, and we are proud to extend our successful partnership. Our ability to achieve continued improvements, even while the volume of piracy increases, is testament to MotoGP and WorldSBK’s commitment to stay one step ahead in this fight and demonstrate best practise in the sports industry. As we continue to incorporate the latest AI tools into our product suite, we will continue to evolve our offering to ensure sports content remains secure and accessible through official channels.”</blockquote>

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Sportian adds Zig Platform to Enable Digital Payment Experiences via App

Sportian Introduces AI Agents to Enhance Team Performance

MotoGP Extends Partnership with Sportian, Globant’s Sports Division