Real-time tracking of betting markets to fight match-fixing
Technology to eliminate match-fixing
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Frequently Asked Questions
What does Sportian do?
We offer technology platforms, services and consultancy that keep our clients one step ahead of the digital transformation of sport and entertainment, focused on three key areas: igniting fan engagement, empowering sports teams and supercharging organisations. All Sportian solutions can be interconnected through its unique digital ecosystem, creating new efficiencies and insights while making the fan experience smoother and more engaging.
How does Sportian’s service work?
All of our projects are designed bespoke to our clients with a long-term vision. We will establish a core working team that will understand your objectives, design your solution and assist in its global launch. Over the terms of the contract, which are typically several years, this team will continue to work on the growth of your project, targeting new audiences, adding new features or offering new insights that can help you to maximise commercial benefits.
What experience does Sportian have?
Sportian began as the internal technology department of LaLiga nearly a decade ago, creating a full range of digital platforms and data analytics tools that helped to drive the competition’s international growth. Since commercialising its services in 2021, Sportian has begun working with a broad range of leading sports and entertainment organisations. See our case studies.
How does Sportian help to create growth?
Adopting digital tools is helping our clients to reach a new generation of fans and grow their global audiences, while drastically increasing the opportunities for monetisation. We work with our clients on various growth strategies such as delivering more targeted and successful fan marketing campaigns, offering premium services and experiences and recruiting new sponsors and commercial partners.
Latest Sportian news
16 November 2023
Sportian Achieves Record-Breaking Time to Develop Major League Rugby's New OTT Platform
The Rugby Network, MLR's cutting-edge OTT streaming service, is set to revolutionize the fan experience, boasting a remarkable time to market of 6 weeks. With seamless and secure fan data capture, this venture creates unprecedented opportunities to propel rugby onto the global stage.
2 October 2023
Globant and LALIGA Introduce Sportian, a Global Technology Company Reinventing the Sports and Entertainment Industry
LaLiga Tech, a digital transformation provider of solutions for the global sports and entertainment sector, has unveiled its new identity, Sportian, at an exclusive event held at the Cívitas Metropolitano Stadium in Madrid today.
17 August 2023
Globant and LaLiga Tech to Pilot Generative AI Applications to Reinvent Sports Tactics and Broadcasting
Using Microsoft Azure OpenAI Service, this joint effort between Globant, LaLiga Tech, and Microsoft will improve available sports data and enhance the experience for millions of fans all over the world. This collaboration, that started in football, will expand in other sports as basket, rugby and tennis in the next few months