Sportian helps sports organizations to innovate and grow, providing a team that combines true sporting heritage from LALIGA with cutting-edge technology and AI tools from Globant.
We partner with sports organizations to meet their growth objectives through the world's largest sports technology ecosystem, offered through a unique subscription model to help them access specialized tools and scale gradually according to demand.
Powered by AI agents and overseen by our experts, this new model helps clients of all sizes to experiment, deploy, and evolve sports-specific solutions quickly, without waiting for long development cycles.
Through this combination of tech innovation and sports leadership, our clients can reduce costs while building more reliable and actionable data that produces results on and off the pitch.
Our team has been powering leading sports organizations for over a decade
LALIGA committed to technology by creating a dedicated technology department in 2014 powered by more than 150 experts, developing its entire digital ecosystem in-house.
Responding to industry demand, LALIGA opened its ecosystem to sports organizations around the world and made its products available to everyone, creating a standalone company: LALIGA Tech.
Through the joint venture between LALIGA and Globant, the company gained global scale and AI-powered technology development, representing a seismic shift.
The Sportian brand was created to reflect the company's status as an independent and specialist provider of sports technology, providing the digital backbone to many of the world's biggest names.
All projects are designed in collaboration with our clients and apply a long-term vision of fan experience, sporting performance and business growth. We establish a core working team that understands your objectives, designs your solution and assists in its global launch.
The Sportian team works on the expansion of your project, engaging core audiences, adding new features or offering new insights that can help you to maximize benefits for fans and commercial partners.
Manu Ginóbili is an NBA Hall-of-Famer, two-time All-Star and four-time league champion with the Spurs, and widely regarded as the greatest Latin American basketball player of all times.
George Gregan is the celebrated ex-captain of Australia’s international rugby team and the country’s record appearance maker, lifting the Rugby World Cup in 1999.
Global Digital Marketing
Global Digital Marketing
Global Digital Marketing
Global Digital Marketing
Global Digital Marketing
More details about Sportian and its offering
Sportian offers technology products, services and consultancy that keep its clients one step ahead of the digital transformation of sport, focused on three key areas: building fan connections and engagement, improving sporting performance and driving the evolution of sports organizations. All Sportian solutions can be interconnected through its unique digital ecosystem, creating new efficiencies and insights while making the fan experience smoother and more engaging.
Sportian began operations over a decade ago as the internal technology department of LALIGA, creating a full range of digital platforms and data analytics tools that helped to drive the competition’s international growth. Since commercializing its services in 2021, Sportian now works with over 50 clients spanning five continents, including sports clubs, federations, leagues and broadcasters. See our case studies for more details.
Sportian’s AI subscription Model, powered by Globant Enterprise AI, gives sports organizations flexible, on-demand access to a library of specialized products and solutions. Instead of committing to one-off projects, Sportian clients use a token-based system that lets them scale capabilities step by step, paying only for what they need when they need it. This approach lowers costs, accelerates innovation, and ensures continuous access to the latest technologies, helping organizations unlock new revenue streams and deliver measurable results across the sports ecosystem.
Adopting digital and AI tools is helping Sportian clients to reach a new generation of fans and grow their global audiences, while drastically increasing the opportunities for monetization. Aside from creating products that drive new efficiencies and experiences, Sportian works with its clients on wide-ranging growth projects such as delivering more targeted and successful fan marketing campaigns, offering premium services and experiences and recruiting new sponsors or commercial partners.
If you’re looking for growth and would like more information about our partnership, get in touch and we will respond to you directly.
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