Minds

Data leadership for sport.

The sporting nerve center applying AI to turn every touchpoint into actionable insight.

Business benefits
Innovation
Insight
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Break down data silos

Integrate all data sources to gain a full view of fan behavior and make informed, strategic choices.

Track operations

Use unified data to optimize marketing and matchday operations for greater efficiency and impact.

Unified view of fans

Build hundreds of new data segments with AI to capture all interactions and deliver better insights.

Launch new offerings

Deliver new content plans, fan communications, commercial offers and compelling reports.

Main Features

Unlock the power of robust and reliable data with AI

A new world of responsive fan engagement

Establish a 360-degree view of fan behaviors that moves in step with their preferences.

Customized data domains
Optimized content plans
Real-time communications
Sportian Minds Data AI for Sports

Elite operational performance levels

Help teams carry out data-driven business strategies by allowing all systems to integrate harmoniously.

The business data hub
New reports
core elements

Build a connected data strategy through AI-powered analytics

The Golden Record

Multi-source data integration and normalization to identify the fan behind the data.

Custom Data Segmentation

Build and then automate data segments to capture the finer details of business performance.

Dynamic Reporting

Produce real-time analytics dashboards and predictive insights to boost team efficiency levels.

Javier Tebas

President, LALIGA

Arno Lycke

BI & digital manager, Belgian Pro League

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Get in touch

If you’re looking for growth and would like more information about our partnership, get in touch and we will respond to you directly.

Contact us