Atlético de Madrid chooses Sportian as official sports performance data provider

Using ‘Sportian Pass’ as access point to modular technologies and an AI-native marketplace, the club will gain flexibility to scale and to innovate

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‍Atlético de Madrid has appointed Sportian, the division of Globant and LALIGA for sports products, as its official long-term partner to carry out an ambitious program of operational transformation and accelerate its growth in areas including sporting performance.

The strategic agreement converts Atlético de Madrid into the world’s first club to access Sportian’s sports technology marketplace, while offering access to AI-native services through Glob.AI. The club will be able to seamlessly integrate products and capabilities from Sportian’s entire ecosystem to drive its growth and athletic performance.

Sportian Performance, the football intelligence platform already used by clubs, leagues and federations across the world, is a fundamental part of the club’s technology infrastructure, used for creating training and match strategies based on data and video. From this foundation, the club will be able to create new connected solutions through the marketplace, creating new experiences for fans leveraging real-time sports data.

‍Oscar Mayo, Managing Director of Business and Operations at Atlético de Madrid, said: “This strategic alliance reinforces our commitment to operational excellence and technological leadership. Beyond the field of play, we are creating new standards of organizational intelligence. Sportian offers us the ideal ecosystem to deploy scalable, high-impact services.”
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Luis Ureta, Sportian CEO, added: "Atlético de Madrid has a clear vision of how technology should drive its business objectives. Access to Sportian Pass provides the club with the flexibility to adopt solutions that deliver immediate impact within existing strategies. We are proud to accompany Atlético de Madrid on this journey of sporting transformation and growth.”