Globant will transform LALIGA's operations with its AI Pods subscription model powered by Globant Enterprise AI
Globant (NYSE: GLOB), a digitally native company dedicated to reinventing businesses through innovative technology solutions, and LALIGA, Europe’s most successful football league, have signed a Memorandum of Understanding (MoU) that marks a milestone in the transformation of the operations of one of the world's leading sports organizations through the large-scale adoption of artificial intelligence (AI).
At the center of this new MoU are AI Pods, Globant's disruptive subscription model built around teams of AI agents that are supervised and orchestrated by the company’s experts, enabling the development of faster and more productive solutions. This model has already been successfully implemented at scale by leading organizations across industries such as aviation, banking, and entertainment.
Through Sportian, the joint venture between Globant and LALIGA to transform the world of sports organizations, AI agents will be created in key organizational areas such as talent development, operations, and technology to improve - among other processes - sports performance analysis, personalized content creation, and workflow automation, all within a coordinated and centralized system. These new agents will join Sportian's current offering of technological solutions, the most comprehensive in the sports industry.
Javier Tebas, President of LALIGA, emphasized, “At LALIGA, we understand innovation as a strategic pillar for the future of sports. This agreement allows us to incorporate artificial intelligence in a practical and transformative way, reinforcing our commitment to operational excellence and to an increasingly modern, efficient, and fan-centric competition. With this alliance, we take another step toward keeping LALIGA at the forefront of the industry.”
Martin Umaran, EMEA President and Co-founder of Globant, said: “LALIGA is taking a historic step by becoming the first global sports organization to adopt agentic AI models to reinvent its business. With this vision, not only will it achieve new levels of efficiency, but it will also open the door to innovations and outcomes that will forever transform how sport is managed, played, and experienced.”
Martín Migoya, CEO and Co-founder of Globant, said: “We are proud to begin a new chapter of collaboration between Globant and LALIGA. This agreement, which supports our ability to carry out concrete and effective transformations, is also an example of how disruptive technologies drive sustainable value and how people, empowered by artificial intelligence, can redefine everything they set their minds to.”
Luis Ureta, CEO of Sportian, added: “With this agreement, we are supporting LALIGA on its innovation journey, reinforcing its position as a global benchmark in sport. Through the integration of AI solutions and agentic models, together we will build the most efficient, scalable, and transformative operating model in the global sports industry.”
Sportian has a proven track record of creating transformational AI-powered solutions for organizations such as the Saudi Pro League, Lega Serie A, Major League Rugby, Club América, MotoGP, ONE Championship and the Belgian Pro League.
With experience spanning five continents and over 40 clients across a variety of sports, Sportian combines deep industry expertise with Globant's technological power to serve as the key partner in the design and execution of this program.
If you’re looking for growth and would like more information about our partnership, get in touch and we will respond to you directly.
