The new channel for smart TVs and connected devices is now live, bringing the Inter world to fans everywhere. The project was developed in partnership with Globant and Sportian.
FC Internazionale Milano has announced the launch of INTER 24/7, the new FAST channel (Free Ad-Supported Streaming Television) entirely dedicated to the Nerazzurri world: the first initiative of its kind for a football club in Italy.
The programming will deliver a continuous stream of content, 24 hours a day, 7 days a week, bringing Inter’s passion and history into homes and onto multiple devices.
INTER 24/7 will soon be available on leading digital platforms, accessible directly from smart TVs, computers, and mobile devices.
Available in Italian in Italy and in English worldwide, the channel offers a unique blend of Inter’s past and present. Fans can relive historic matches and explore archival content at no cost, enjoy highlights and training clips, original programming, in-depth magazine shows, as well as full replays of current-season games.
The new FAST channel is the result of a collaboration with Globant, the strategic tech partner behind the digital project, along with its sports division Sportian, and is powered by innovative technology by Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV.
This marks another milestone in Globant’s expertise in the sports and entertainment industry, reinforcing its role as a key ally in driving reinvention across multiple sectors.
“INTER 24/7 represents another step forward in the club’s digital innovation strategy,” said Giorgio Ricci, Chief Revenue Officer of FC Internazionale Milano. “With this new FAST channel, we want to bring the Nerazzurri experience even closer to our fans across the world, offering the chance to connect with it at any time. This project confirms our commitment to strengthening our bond with our global community and enhancing the extraordinary content heritage that defines us across generations.”
“We are proud to stand alongside FC Internazionale Milano as technology partners to envision such an innovative project,” said Giorgio Tacchia, Head of Sports Media at Globant. “Through INTER 24/7, we leverage technology to bring sports even closer to people, wherever they are, offering solutions that can transform fans' experience into an even stronger and more direct bond with the Club.”
The new FAST channel further expands the Club’s comprehensive editorial offering. Through a variety of content published daily across multiple touchpoints, including the dedicated Inter TV channel and Inter’s official social media profiles, fans can stay constantly updated and connected with their team.
This initiative is fully aligned with the Club’s strategy for commercial growth and the development of Nerazzurri assets in the entertainment sector. With the launch of INTER 24/7, the Club establishes a new, continuous platform for engaging with supporters, providing a dedicated space to share and celebrate the passion for Inter’s colors around the clock.
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