New AI-driven tools applied to its Performance platform are trained to deliver predictions, real-time game analysis, and match integrity monitoring
Sportian, the sports division of Globant, has launched a new suite of AI agents integrated into Sportian Performance, the company’s match data and video analysis platform, to help sports organizations and their fans understand and respond to changing game states.
These AI-driven tools will provide deeper, real-time insights into a player’s on-field impact, deliver predictions to prompt tactical changes, and monitor live data to assure against betting irregularities.
With the help of machine learning, computer vision, and predictive analytics, the new agents are designed to extract clearer insights from the vast quantity of eventing and tracking data that is collected real-time in every match, delivering predictive analytics that help coaching and executive teams to act sooner while also keeping fans engaged.
The AI tools are assigned to four key areas and use machine learning algorithms, computer vision and deep learning to refine the way match data is analyzed and presented.
These new features are developed as part of Globant Sportian’s AI core, which underpins its suite of products and services. Driven by its data and AI team, Globant Sportian works alongside its global client base to trial new AI tools that can tackle specific sports challenges and help the industry’s development, with recent advancements in areas such as ticketing, sponsorship, and fan personalization.
Sportian Performance is used by sports organizations across the world to generate a competitive edge, with AI playing an increasingly central role in unlocking new insights that can be used to reach new standards of coaching.
Gonzalo Zarza, Chief Data Officer at Sportian, commented: “The need for AI in sports isn’t just to collect more data—it’s about generating more meaningful insights that help to raise the sporting spectacle and generate growth. These new agents are part of our mission to deliver quicker, sharper data to all of our clients that goes beyond the surface-level metrics, giving sports the tools they need to refine their approach on and off the pitch.”
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