How digital platforms at the Benito Villamarín stadium are transforming fan engagement and sustainability initiatives.
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80% of fans upgraded to digital ticketing experiences
70% increase in online transactions and 220% increase in lifetime fan value
9x increase in online fan engagement and 300% increase in session time
Tens of thousands of fans upgraded to digital ticketing experiences
55% year-on-year growth achieving up to $33 ARPU
