How digital platforms at the Benito Villamarín stadium are transforming fan engagement and sustainability initiatives.
By submitting this form you confirm that you agree to Sportian’s privacy policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
80% of fans upgraded to digital ticketing experiences
70% increase in online transactions and 220% increase in lifetime fan value
9x increase in online fan engagement and 300% increase in session time
16 european trophies won and 50% improvement in competitive balance
Over 1,300 fraudulent merchandise stores detected and removed
Tens of thousands of fans upgraded to digital ticketing experiences
