First season results
+149,000
New registered users
+16M
Minutes spent by fans on the platform
6
Weeks record time of launching
$33
Average Revenue Per User
Discover how Major League Rugby accelerated growth through content streaming
+149,000 new registered users
+16M minutes spent by fans on the platform
$33 average Revenue Per User
COMPLETE this form to GET the MLR success case
HOW MLR RATES ITS TECHNOLOGY PARTNERSHIP
"From the moment we started conversations with Globant and Sportian, it was clear we were entering into a technology partnership, not a buy-sell relationship. We got technical and data expertise, along with a team that would proactively suggest ideas and improvements to meet our objectives. We instantly felt like we had a true partner and one that was invested in us hitting our business goals through this engagement."
MLR partnered with Globant and Sportian to transform its fan engagement
The ability to build detailed and context-specific fan data was key to allowing MLR to adopt a new SVoD (subscription-based) model within its OTT platform, enabling the competition to take a market-specific or even fan-specific approach to its content and subsequent offers.
The OTT platform was created in just six weeks, incorporating fan data from other platforms and building a 360-degree view of fan behaviors
FIND OUT HOW MLR ACCELERATED ITS DIGITAL STRATEGYComplete the form and receive the full MLR Success Case
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