HOW TO OPTIMIZE YOUR MARTECH ECOSYSTEM FOR THE COOKIELESS FUTURE IN FOUR STEPS
01
Create and connect data and analytics platforms
02
Generate first- and zero-party data
03
Hyper-personalize the fan experience
04
Monetize fan loyalty
With major online platforms set to remove cookies, sports organizations must shift away from third-party data to maintain fan engagement. Incorporating first and zero party data is now essential for compliance with new regulations, but it is also the driver for better fan experiences and increased revenues.